North STL News

The University of Missouri–St. Louis (UMSL) Athletics Department has announced a new corporate sponsorship with Noodles & Company. The partnership aims to support UMSL's student-athletes and athletic programs during the 2025–26 academic year.

Noodles & Company will gain brand visibility at home athletic events, participate in digital marketing, and take part in community engagement initiatives. These efforts are intended to enhance the experience for fans, students, and alumni.

Dr. Holly Sheilley, Executive Director of Athletics at UMSL, stated: "We're excited to welcome Noodles & Company to the Triton Athletics family. Their values of warmth, community, and nourishing people align perfectly with what we strive for in UMSL Athletics — building a supportive environment where our student-athletes can grow, connect, and thrive. This partnership represents more than sponsorship; it's a shared commitment to teamwork, care, and excellence."

During the upcoming academic year, fans attending UMSL sporting events can expect Noodles & Company's involvement through promotions, giveaways, and special events.

Jeff Harp, VP of Operations for Noodles & Company under Hamra Enterprises, said: "Supporting UMSL Athletics reflects our commitment to family and community—values at the heart of everything we do at Hamra Enterprises. We cherish the opportunity to nurture relationships with the Tritons and celebrate the energy, teamwork, and dedication of collegiate athletics. We're honored to be part of the UMSL student-athletes' journey."

UMSL Athletics continues its effort to form partnerships with businesses that support student success and community engagement.

Hamra Enterprises is based in Springfield, Missouri. It operates four restaurant brands across 11 states and employs over 7,500 people. The company is involved in philanthropic work such as fundraising for organizations like Children's Miracle Network Hospitals and Friends of Kids with Cancer in Missouri as well as national groups including The Dave Thomas Foundation for Adoption and St. Jude's Children's Research Hospital.

Noodles & Company was founded in 1995 and serves made-to-order noodle dishes inspired by global flavors. It has locations nationwide including several in St. Louis.