Holly Sheilley, Executive Director of Athletics | Missouri St. Louis Tritons
Holly Sheilley, Executive Director of Athletics | Missouri St. Louis Tritons
The University of Missouri–St. Louis (UMSL) Athletics Department has entered into a two-year sponsorship agreement with Lion’s Choice, a restaurant chain based in St. Louis known for its roast beef sandwiches and other menu items.
Lion’s Choice has operated in Missouri for more than 55 years and is recognized as a local brand with longstanding ties to the St. Louis area. The partnership aims to enhance the experience for UMSL student-athletes and increase engagement with fans through marketing initiatives, exclusive offers, and collaborative events.
"We are thrilled to welcome Lion's Choice as a sponsor of UMSL Athletics," said Holly Sheilley, Executive Director of Athletics. "Both Lion's Choice and UMSL share a proud Missouri story, rooted in tradition and community. This partnership strengthens our ability to provide the best experience for our student-athletes while also connecting fans to a beloved St. Louis brand."
Tina Bryan, Director of Marketing at Lion’s Choice, commented on the new collaboration: "We are proud to team up with a crew that knows how to deliver the good stuff. We will fuel the Triton Athletes to victory."
The agreement will include joint marketing efforts and events intended to connect Triton Athletics supporters with Lion’s Choice products throughout the year.
More details about UMSL Athletics can be found at www.umsltritons.com, while information about Lion’s Choice is available at www.lionschoice.com.
Alerts Sign-up